Set a location and keywords
Center the grid on a business and pick what to track.
Location
Use the search bar to find and select the business. The grid centers on it, and results are measured relative to that business.
Screenshot: Location search
Keywords
Add the search terms you want to track. Use a saved Keyword List, or type a one-off term in the Quick scan box. Each keyword runs as its own pass over the same grid.
Screenshot: Keywords panel